Search results for "Corporate communication"

The influence of corporate governance's decision on corporate social responsibility

2018

The need for an accurate and detailed disclosure, the need to understand the mechanisms of government under which the company is managed and controlled, are the starting point of the choices of the many stakeholders that revolve around the company. A large number of players is interested in corporate governance are among these, not only the major shareholders, but also an increasing number of small investors. CSR is an extension of firms efforts to foster effective corporate governance, ensuring firms sustainability via sound business practices that promote accountability and transparency. rnThe paper aims to explore the impact that various corporate governance mechanisms have on the commit…

Sociālo mediju lietošana korporatīvajā komunikācijā Latvijā (2009-2011)

2014

ANOTĀCIJA Promocijas darba „Sociālo mediju lietošana korporatīvajā komunikācijā Latvijā (2009- 2011)” ietvaros tika izstrādāta jauna teorētiskā pieeja korporatīvajai komunikācijai sociālajos medijos, kas palīdzēs uzņēmumiem veiksmīgi organizēt savu komunikāciju ar mērķauditorijām sociālajos medijos, bet pētniekiem piedāvās jaunu sociālo mediju pētniecības instrumentu. Jaunas teorētiskās pieejas ietvaros ir izstrādāts Pievienotās komunikatīvās vērtības modelis komunikācijas izvērtēšanai sociālajos medijos. Darba teorētiskā bāze balstās uz uzmanības ekonomikas un korporatīvās komunikācijas teorijām, kā arī sociālo mediju teorijām, savukārt empīriskā daļa ir izstrādāta, izmantojot Pamatoto teo…

Effects of Corporate Social Responsibility perception on consumer satisfaction with the brand

2016

Abstract Using two different studies we assess under what conditions Corporate Social Responsibility (CSR) affects consumer satisfaction. In the first study, based on the American Customer Satisfaction Index, and a content analysis of CSR initiatives reported by 65 US companies, findings show a positive direct relationship between CSR and customer satisfaction with CSR training and environmental initiatives, but a negative direct relationship between CSR corporate communication initiatives and customer satisfaction. The second study, through an empirical study based on an online survey of consumers, points to a positive relationship between CSR and customer satisfaction. Our findings sugges…

TRENDS IN THE DEVELOPMENT OF INTEGRATED MARKETING COMMUNICATION IN THE CONTEXT OF DIGITAL MARKETING

2019

Nowadays, in the context of digital marketing and social media development, with the advantages given by technologies and the vast possibilities of communication among consumers, businesses find the implementation of integrated marketing communication influenced by the Internet as a marketing communication environment where businesses are urged into a customer-centric approach by the consumers’ changing habits of receiving information. This results in an increased role of content marketing, relationship orientation, dialogue and network communication, management of multiple stakeholders etc., which envisages consumer involvement with a view to mitigating the consequences caused by the obsta…

Corporate Attributes and Associations

2013

Variation on the theme 'In Search of New Foundations for Corporate Finance and Corporate Governance'

2003

Our purpose is to explore an alternative way to give new foundations to the theory of corporate finance and governance. The definition we give of corporate finance considers capital-budgeting as central. The shortcomings of the contract theory of the firm result in proposing new foundations to corporate finance based on the knowledge-based theories of the firm. Lastly, we explore the consequences of these new foundations. It leads to give new explanations of the role of external equity financing, financial debt and especially of internal financing, and to re-examine the corporate governance and financial evaluation questions.

Challenges in business communication : the essence of corporate English communications practices in Finnish firms

2012

Tämän tutkimuksen tarkoituksena on kartoittaa englanninkielistä viestintää suomalaisissa yrityksissä. Tarkastelun kohteena on myös työntekijöiden henkilökohtainen suhtautuminen monikulttuuriseen viestintään ja omaan suoriutumiseen. Tutkimukseni taustalla on halu ymmärtää, miten suomalaisyritysten kansainvälinen viestintä rakentuu ja minkälaisia velvoitteita ja vaatimuksia se asettaa työntekijöille. Tutkimuksen aineistona on kuusi puolistrukturoitua syvähaastattelua. Haastateltavat työskentelevät Suomessa eri alojen yrityksissä erityyppisissä tehtävissä. Haastattelut nauhoitettiin, litteroitiin ja analysoitiin teemoittain. Tutkimusten tulokset osoittivat kansainvälisen viestinnän suuren osuu…

La comunicazione istituzionale nelle organizzazioni pubbliche: opportunità e criticità connesse con il corporate brand orientation

2015

Corporate communication in public sector organizations: the opportunities and challenges of a corporate brand orientation. Over the past thirty years, the New Public Management (NPM) has been the dominant approach in the public sector. Leveraging the idea that citizens are customers of the administration, the NPM imports management principles and techniques from the private sector in order to improve the performance of public organizations. After a short description of the main problems associated with the implementation of market orientation in the public sector, this article examines corporate brand orientation as an interesting alternative to market orientation in the public context. Cor…

Corporate Reputation and the Theory of Social Capital

2013

Creating Value – From Corporate Governance to Total Shareholders Return. An Overview

2016

Abstract The term “value” can be interpreted in a subjective way, depending about what we refer at. Usually the firm's value is related to the financial performance: profitability, cash flow, liquidity, solvability, etc. A corporation can create and in some cases reduce value for its stakeholders. Also, a corporation can create value for the stakeholders by simply creating jobs, paying taxes and help the population to improve their financial situation. The aim of the paper is to describe the process of value creation starting with corporate governance, continuing with stakeholders’ expectations and finishing with shareholders requests.